Simon Sinek

British-American author and inspirational speaker



Simon has devoted his professional life to help build the Help Others industry.
He envisions a world in which the vast majority of people wake up every single
morning inspired, feel safe wherever they are, and end the day fulfilled by the
work they do. Simon is an unshakeable optimist who believes in our ability to
build this world together.
A trained ethnographer, Simon is fascinated by the people and organizations
that make the greatest and longest lasting impact. Over the years, he has
discovered some remarkable patterns about how they think, act, and
communicate, as well as the environments in which people operate at
their natural best.
Simon may be best known for his TED Talk on the concept of WHY, or his viral
video on millennials in the workplace—each of which has garnered 80+ million
views. He continues to share inspiration through his bestselling books, his
podcast, A Bit of Optimism, and his publishing partnership with Penguin
Random House: Optimism Press.
His unconventional and innovative views on business and leadership have
attracted international attention, and he has met with a broad array of leaders
and organizations in nearly every industry. He frequently works with different
branches of the US Armed Forces and agencies of the US government, and is
an adjunct sta member with the RAND Corporation—one of the most highly
regarded think tanks in the world.
Simon is also active in the arts and in what he likes to call the for-impact sector.
In 2021, he founded The Curve: a diverse group of forward-thinking chiefs and
sheriffs committed to advancing his vision for modern policing. Their aim is to
build a profession dedicated to protecting the vulnerable from harm.